What started in 1994 as a niche sector for outdoor sports enthusiasts and specialist providers has these days become a global mega-trend. In 20 years, outdoor as a subject has made a lasting change in the specialist trade and above all in the sports industry. The engine driving this growth, and its indicator, was and still is the OutDoor in Friedrichshafen. This is because the OutDoor is the global summit meeting for the entire outdoor world. What captures the interest of trade visitors here has prospects in the global outdoor market.
When the OutDoor takes place for the 20th time, it can look back on some imposing figures: 21,730 trade visitors from 95 countries, 1,019 journalists from 28 countries, 907 exhibitors from 39 countries and a total exhibition area of 85,000 m² – these are facts which speak for themselves! 220 world premieres have been presented in this unique setting. The business aspect is complemented by a series of events which are both informative and valued in equal measure. The emotional high point is the legendary OutDoor Party.
