More and more outdoor brands work with bloggers to address users. Bloggers have become a permanent feature of the outdoor market. From 17 to 20 June 2018, the 25th edition of the OutDoor trade show offers outdoor and travel influencers the most important industry platform to meet brands, athletes and adventurers in the community, see the latest trends and experiences and share them in social media networks.
The outdoor industry summit at Lake Constance will be blogging all over the world with the hashtag #OutDoorFN. OutDoor 2018 offers a wide range of opportunities for exhibitors and bloggers to get together during workshops, talks, tours and networking events. For bloggers, the show’s central focal point is the OutDoor Blogger Base in Foyer East. With its workspaces, it’s the ideal platform to facilitate communication between bloggers, visitors and exhibitors. At the adjacent OutDoor Stage, the OutDoor Workshops and OutDoor Talks will take place. Select industry representatives, bloggers and experts from the sector will be discussing the latest social media trends and answering questions. During targeted OutDoor walk & meet tours, bloggers will be exploring the trade fair and enjoying opportunities to exclusively test new products, receive information and make contacts first hand. The day before the show opens, 16 June 2018, sees the OutDoor Bloggerday and the first ever OutDoor Network Camp - a new opportunity to promote dialogue between the industry and bloggers in a relaxed fashion.
To ensure that bloggers are fully integrated and guarantee an interesting programme, the OutDoor’s organisers are again working in close cooperation with the Outdoor Blogger Network (OBN) Over 160 bloggers took part in last year’s OutDoor blogger events in Friedrichshafen.
The 25th OutDoor show takes place from Sunday 17 to Wednesday 20 June 2018, in Friedrichshafen and is open to trade visitors only.