OutDoor

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Stephanie Beiswenger
Stephanie Beiswenger
Project Coordinator, Exhibitor service
+49 7541 708-410
+49 7541 708-2410
Kerstin Moßmann
Kerstin Moßmann
Project Coordinator, Exhibitor service
+49 7541 708-416
+49 7541 708-2416
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
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Communication
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+49 7541 708-331

OutDoor presents multifunctional apparel for multiple activities

OutDoor 2016: highly functional, lightweight, intelligent material combinations and sophisticated cuts lead the way in outdoor apparel

You are what you wear. This applies to outdoor sports too. Consumers want versatile outdoor apparel – whether for hiking, mountaineering or wearing around town. As usual, functionality is key and manufacturers are also using more and more material combinations. At the same time T-shirts, pants and jackets are getting lighter and more breathable. OutDoor 2016 (13 - 16 July), the leading outdoor trade show, has all next season’s apparel trends.


Jackets built for all activities, Anders Blomster, Marketing Manager of Swedish brand Lundhags sees this as the way forward, “I believe that good functional apparel has to be multifunctional. However, having five different jackets to cover five different activities is hardly sustainable – for users or the industry.” Elsewhere, classic mountaineering brands take a different approach. “Black Diamond focusses on the needs of its main target groups – climbers and backcountry skiers.  Everything, from fit to details to materials are carefully selected to meet these requirements,” explains Julie Rogers, Category Director Apparel at Black Diamond.


For 2017, lightweight, comfort, material combinations and cuts dominate when it comes to new products at the OutDoor show in Friedrichshafen. “For the first time, we’re introducing a pant model – our trekking-tights – that outperforms everything that has gone before in terms of freedom of movement and fit,” says Thomas Gröger, Country Manager Fjällräven Germany. Other companies have also reworked their patterning. “Houdini’s Made to Move collection is setting new standards for pant design,” explains Jesper Danielsson, Head Designer Houdini.


“Material combinations with high-tech fabrics and natural fibres are on the rise. By using them intelligently at specific areas, we can make more robust, more comfortable and more functional products,” states Hendrik Reschke, Marketing Manager Ortovox, describing a further trend. Whether its high-tech fabrics with organic cotton and wax finishes or merino wool with eucalyptus wood fibre, the outdoor industry is particularly creative when it comes to greater and more refined apparel functionality.


“At Fjällräven, we see functionality as a holistic whole, where suitability for purpose, robustness, fit and sustainability are the main priorities,” elucidates Thomas Gröger. Marmot’s communication manager Sarah Seeger adds, “Outdoor apparel means sophisticated cuts and features, as well as functional fabrics. Only by combining all these aspects can we make our styles fully functional and ready for extreme use.” Jamie Reid, Product and Marketing Manager at Mountain Hardwear takes this one step further. “The fit is critical. When a customer tries a product on in a shop, if it fits well then the details are just a nice additional extra.”


Authenticity, fit, versatility, functionality, comfort and lightweight designs, this is what sets outdoor apparel apart. And this is why the industry is unconcerned about competition from workwear providers looking to benefit from the outdoor trend. “Our products are made from natural fabrics and feature complex material combinations. They offer the highest quality and exceptional design. Workwear brands have not been able to deliver this, due to the extreme price pressure they face,” concludes Hendrik Reschke, Head of Marketing at Ortovox. Columbia’s marketing manager Dana Eichinger argues that, “Outdoor products are better, lighter and pack down smaller and they have more technological features, such as UV protection and moisture management.”


The OutDoor trade show is open to industry visitors only from July 13 to 16, 2016.

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