Stephanie Beiswenger
Stephanie Beiswenger
Project Coordinator
+49 7541 708-414
+49 7541 708-2414
Kerstin Moßmann
Kerstin Moßmann
Project Coordinator, Exhibitor service
+49 7541 708-416
+49 7541 708-2416
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
+49 7541 708-307
+49 7541 708-331

Jubilee edition show at Lake Constance once again a big success

25th OutDoor attracts 30,000 visitors – 902 media representatives strengthen communication platform

Friedrichshafen inspires the outdoor community. Trade visitors at the showgrounds, elite climbers at Germany’s national bouldering championships and outdoor fans on the lakeshore. A total of 30,000 visitors made their way from 88 countries around the world to attend the jubilee edition OutDoor show at Lake Constance. “With the concept for this fair, we are continuing our tradition of showing what the industry needs – in the past, in the present and in the future. The weather is glorious and both exhibitors and visitors are delighted. As a result, we have the highest hopes for next year,” concludes Klaus Wellmann, CEO Messe Friedrichshafen.

The 25th gathering of the international outdoor community once again demonstrates why the industry feels so at home at Lake Constance. Expert project management, familiar surroundings, pinpointing the right trends and issues and that unique OutDoor atmosphere – these are the factors so appreciated by brands and retailers alike. Roland Tyson, founder and managing director of Australian manufacturer Sea to Summit puts it like this: “The OutDoor show is the most important event for us. This year again, we have flown in a team of 13 people from Australia and we are exhibiting all our brand-new product samples. It’s worth the long journey, because we know that we can count on visitor numbers, on the-line up and above all on the fantastic atmosphere here at Lake Constance. We are seriously impressed by the high level of interest in our products and enthusiasm for outdoor sports. Once again, OutDoor has put on a great show to inspire the entire industry. Everyone walking through these halls is delighted to be a part of it.”

Head of OutDoor, Stefan Reisinger is very pleased with the highly successful launch of the ‘Retail First’ initiative focused on the needs of the international retail trade: “Our new approach has widespread approval. Visitor quality is exceptional and there is continued growing appreciation from retailers for this annual get together at Lake Constance.”

On Saturday evening, Messe Friedrichshafen invited retail, industry and media partners aboard the Sonnenkönigin cruise ship to celebrate 25 successful years. During the show, outdoor professionals from around the world witnessed the capacity for innovation that exists within the industry. 200 international product premières, 950 exhibitors from 40 countries, 247 award entries and 137 talks and presentations formed the foundations for a successful event.

For the first time ever, in addition to professional exchanges within the halls, there was a parallel programme of events and outdoor activities for end users under the motto “OutDoor for all”. From microadventure, to gear testing, talks and movie nights at the Midsummer Festival on Lake Constance to the German National Bouldering Championships, visitors were treated to a genuine outdoor atmosphere. Over 10,000 nature and outdoor fans took part in these new activities and over 20,000 trade visitors registered at the showground.