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This year’s OutDoor in Friedrichshafen (18 – 21 June
2017) is going to be different. Alongside pushing limits, reaching summits,
breaking records, adrenalin and speed, the biggest European outdoor trade show
will also focus on having fun and taking time to unwind. OutDoor’s very first
HangOut platform is a fusion of outdoor lifestyle, BBQs, chill-out zone and
HangOut is one of the new OutDoor Plus themes to
feature at this year’s show. “Over the past few years, the outdoor marketplace has increasingly
tapped into new segments and focused on introducing more and more people to
activities outdoors. HangOut is a platform where people can meet up, inspire
and encourage one another,” is how Stefan Reisinger, Head of OutDoor, Messe
Friedrichshafen explains the new concept.
are aspects we had almost lost sight of in the past. Outdoor isn’t just about
rushes of adrenalin or challenging adventures, but about enjoying the great
outdoors – preferably with friends if possible,” comments Martin Kössler, one
of HangOut’s initiators. And this is exactly HangOut’s point of departure. It’s
all about outdoor life at a slower pace, minus stopwatches, wearables or power
gels, but with plenty of relaxation, satisfaction and good food. So, outdoor
cooking is naturally one of HangOut’s core components. Companies such as Light
my Fire or Campfire Outdoors are presenting their products at HangOut and
catering for visitors.
Furthermore, at the Open-Air Grounds West, respected
outdoor expedition chef Kieran Creevy is organising the first European Outdoor
Cooking Championship, and offering visitors outdoor cooking workshops on all
four days of the show. “Good food on tour can turn a bad day outdoors into a
bearable one and a good day into an exceptional experience. Food lines the
stomach before embarking on adventures, so it’s important that we perfect the
way it’s cooked,” explains Kieran Creevy, drawing on experience gained from
will be competitions open to all comers at the HangOut area with a high fun
factor. Friedrichshafen OutDoor newcomer, Nordic Pocket Saw, is launching its
fully manually-operated pocket chain saw with a four-day chainsaw competition.
One of the company’s founders Oscar Strindhagen emphasises that: “As a small
company new to the market, the HangOut area is just right. It’s a place to get
to know new people, work in a relaxed space and for visitors to try out our
saws on the spot.” Light My Fire is offering outdoor pyromaniacs the chance to
start a fire with a fire lighter and wood chips. No problem at OutDoor. And
anyone who finds that all too tiring, should seek out Tentipi adventure tents.
This Swedish company will be looking for the outdoor visitor with the lowest
HangOut can also be taken literally too: new to OutDoor, Grand Trunk (from the
US) will be presenting the new Hang Out hammock in Friedrichshafen. Compact,
lightweight and easy to hang up, it fits into any backpack and guarantees a
place to retreat to on trail. Anyone wanting a tad more luxury might like to
try out Amazonas hammocks with a friend.
There’s no danger that the business side of life might get a raw deal at OutDoor 2017. Quite the contrary. While key deals may have traditionally been negotiated on golf courses in the UK, and in saunas in Scandinavia, major deals at OutDoor might in future be completed in the relaxed atmosphere of a HangOut – under starry skies and accompanied by good food of course.