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Visitors coming from around to world to the OutDoor show this summer have got plenty to look forward to. This year’s show is on top form with a new schedule from Sunday to Wednesday, taking place in Friedrichshafen earlier in the year – from the 18th to the 21st June, 2017. “Attendance at the 24th OutDoor is very high with established brands and new and innovative market players,” announced Klaus Wellmann, CEO Messe Friedrichshafen. More than 900 exhibitors from 40 countries are inviting trade visitors to accompany them on expedition through the international market for outdoor products and services, including new sectors and new outdoor activities.
OutDoor plus is the name of the game. Stefan Reisinger, Head of OutDoor, explains, “The outdoor marketplace continues to change with more new sectors aimed at a wider target group. We want to help drive this development forward in 2017 with new, innovative ideas.” This June, in addition to core outdoor disciplines, the trade show halls of Lake Constance will welcome visitors from the worlds of fashion, urban lifestyle, accessories, wearables (computers or other electronic devices small and light enough to be worn) and gamification (integration of elements of game playing to encourage engagement with a product or service). With Hangout, a new area in the Open-Air Grounds West, OutDoor is hosting a fusion of outdoor lifestyle, BBQs, chill-out zone and product presentation.
With “Water Sports goes OutDoor”, Messe Friedrichshafen is ramping up its commitment to water-based activities. In 2017, Foyer West is dedicated to water sports with brands, products and talks from the sector. Participation is broad and covers everything from swimrun events to triathlons, diving, canoeing, kayaking, stand up paddling and ice swimming. “Outdoor sports and water sports both take place outdoors and crossover between the two sectors is becoming increasingly common. Enthusiasts use equipment from both areas and benefit from shared platforms when it comes to sales, distribution and retail. With these synergies, it makes perfect sense to have a combined international trade show presence with water sports manufacturers and retailers at the established leading European OutDoor trade show,” argues Wolfgang Kraus, owner Fashy GmbH and Head of the water sports group of the German Sporting Goods Industry Association, the Bundesverband der Deutschen Sportartikel-Industrie (BSI).
OutDoor has its finger on the pulse. In 2017, running is an important topic once again. The new Running Center in Hall B4 showcases all areas of running expertise together with innovations from the worlds of footwear, apparel, accessories and digital gadgets.
The OutDoor show is known for being an important platform for new products. An international panel of expert judges will be evaluating select products for outstanding innovation and design quality as part of the 2017 OutDoor Industry Awards. Registration is open from the 1st February, 2017. In addition, this year’s show will also benefit from a wider programme of fringe events, including the OutDoor Conferences.
To analyse what European brands and retailers want from the trade show in coming years, the European Outdoor Group (EOG) has commissioned an independent task force to conduct the Vision 2020 survey and a needs analysis to ensure the EOG is providing a European outdoor trade show strategy to meet the needs of our industry for the future. Mark Held, General Secretary European Outdoor Group (EOG), explains: “Together with our Messe Friedrichshafen partners, we are responsible for ensuring the long-term success of the OutDoor Show. The underpinning need for this constant review is of course the rapid pace of change in our industry. The date, the target group and every other aspect of the fair is included, with the exception of the venue which does not form part of the questionnaire or the Working Group’s remit at all.” The survey is open until the 25th January 2017.