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Bloggers are an established part of the outdoor industry. More and more brands are working with digital influencers to address users. The OutDoor trade show in Friedrichshafen – from the 18th to the 21st June 2017 – is holding a range of events to provide exhibitors and trade visitors with opportunities to meet international bloggers from the outdoor sector. The leading industry show is continuing its partnership with the Outdoor Blogger Network (OBN).
The legendary OutDoor atmosphere and community spirit, product innovations, new trends and snapshot impressions from a Get Together Event will all be reflected from Lake Constance in the digital world under the hashtag #OutDoorFN. Exhibitors and bloggers will be busy mingling at the 24th OutDoor, during workshops, talks, tours and networking events. For bloggers, the show’s central focal point is the OutDoor Blogger Base in Foyer East. With its workspaces, it’s the ideal platform to facilitate communication between bloggers, visitors and exhibitors. At the adjacent OutDoor Stage, the OutDoor Workshops and OutDoor Talks will take place. Select industry representatives, bloggers and experts from the sector will be discussing the latest social media trends and answering questions. During targeted OutDoor walk & meet tours, bloggers can explore the trade fair and enjoy opportunities to exclusively test new products and receive information and make contacts first hand.
To ensure that bloggers are fully integrated and guarantee an interesting programme, the OutDoor’s organisers are again working in close cooperation with the Outdoor Blogger Network. 137 bloggers took part in the OutDoor blogger events in Friedrichshafen last year. This year sees new highlights for digital influencers, such as the OutDoor Bloggerday, the day before the show opens – on June 17th 2017.