Stay on top of things! Our Newsletter keeps you regularly informed on all the latest things going on as regards the OutDoor.
“Water sports mean variety”. The Water Sports Area at OutDoor 2017 (18 to 21 June) is all about variety. As a section of the new OutDoor Plus focus, water sports feature more prominently at this year’s leading international show. Exhibitors at the special display area and in the halls show that, as original outdoor pastimes, water sports are gaining in importance, especially if outdoors is seen in a more holistic manner. S mall, transportable boats make canoeing ideal for the urban outdoors and stand-up paddling is becoming ever more popular and reaching new target groups. Both trends are also showcased at testing areas in the West open air exhibition grounds and on the lake at the trade show.
delighted that OutDoor considers water sports important enough to have its own
dedicated area,” comments Steffen Sator, owner of Out-Trade GmbH, the biggest
German manufacturer and vendor of folding canoes based in Ulm. Sator is
convinced that water sports have potential: “We believe that both our
participation in OutDoor and the entire water sports area will send a clear
signal to retailers that water sports products do exist that would be ideal for
their ranges.” In his view, water sports are the perfect complement to all the
different activities people undertake in the great outdoors. The majority of
towns and cities sprang up around rivers, lakes, canals or the sea and a rising
number of people are moving to urban environments. “Therefore, it’s only
logical that these people will become a target group and their surroundings the
place where they are engage in physical activity,” comments Nele Braux, communications
manager at Onak. “The water sports area will help to create awareness of all
the opportunities water sports offer. Retailers will receive a perfect
introduction over a compact space and discover the latest ideas and
developments. Onak, the young Belgian company and 2016 OutDoor Industry Award
winner, will be showing folding canoes this year that are ready to go into
addition to traditional products like kayaks, folding canoes and the associated
accessories, the area will have two other focal points: stand-up paddling (SUP)
and swimwear. “SUP is an on-trend sport and waterways without it are impossible
to imagine any more. It attracts a target group similar to climbers and yoga
fans, many outdoor fans enjoy gliding along the water, their bodies and minds
at one with nature. And it’s a pastime that’s becoming more and more popular,”
explains project manager Dirk Heidrich. SUP is an excellent type of water
sports as a classic and new way of getting around as well as a lifestyle
element of being outdoors in urban environments – which makes SUP attractive,
particularly to the young target groups.
Swimwear is definitely not something that we would have seen at OutDoor a few years ago, but even here it’s clear that the industry is trying to diversify. The requirements and trends of today’s urban society are responded to and showcased: being outdoors means experiencing adventures, wellness and recreation in equal measure. Swimwear will be making a prominent appearance three times a day with its own water sports fashion show and presenting the latest functional and fashion trends.