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The international outdoor industry will be showcasing
the very latest innovations to trade visitors from Sunday, 18 June to Wednesday,
21 June 2017 at the OutDoor trade show in Friedrichshafen. This year’s show
takes place one month earlier. The world’s outdoor hotspots are equally as
diverse as the businesses heading for the industry’s meeting place on Lake
Constance. The 24th edition of the trade show sees leading international brands
attending and numerous new themes. “With a fantastic turnout of 965 exhibitors
from 40 nations, OutDoor is once again the perfect platform for the new
season,” says Klaus Wellmann, CEO Messe Friedrichshafen. In order to provide
the earliest possible advanced notice and a basis for planning, together with
the partners of the European Outdoor Group (EOG), dates have been fixed for
OutDoor 2019 – Sunday, 23 June to Wednesday, 26 June 2019.
“The outdoor marketplace is evolving further and
opening up more to new sectors that address a wider target group. We want to
help drive this development forward at OutDoor 2017 with a new, innovative
concept – “OutDoor Plus.” These extended themes are designed to strengthen the
synergies between the outdoor industry and other sectors,” explains Stefan
Reisinger, Head of OutDoor.
The new “Running Center” in Hall B4 presents all
OutDoor running expertise together with new players on board and innovations
from the worlds of footwear, apparel, accessories and digital gadgets.
With the new “Hangout” area in the Open-Air Grounds
West, OutDoor is hosting a fusion of outdoor lifestyle, BBQ area, chill-out
zone and product presentation. The trade fair’s outside exhibition areas will
be celebrating the happy-go-lucky side of life and creating a space devoted to
outdoor joie de vivre.
Water sports covers a wide range of
activities, which have become more and more important at OutDoor in recent
years. As a result, the “Water Sports” area is expanding steadily with products
such as canoes and kayaks, SUP boards, swimwear and accessories. This gives
international brands better opportunities to present their product innovations
with a stronger show profile and in workshops.
“Lifestyle Collection” in Hall A6 is devoted to athleisure wear and urban fashion – trends that
continue to influence both the outdoor and urban lifestyle markets.
There’ll be all the latest aspects of lifestyle
trends from the worlds of apparel, footwear and accessories for trade visitors
in a specially-created market place.
OutDoor 2017 is occupying an area
of 85,000 square metres over eleven halls and both open-air exhibition grounds.
addition, the supporting programme includes tried-and-tested favourites. The
large number of new products on show in Friedrichshafen is reflected in the
OutDoor Industry Award. Once again in 2017, an international panel of experts
will be assessing the most innovative entries to decide who should receive one
of the prestigious design awards. Keeping their finger on the pulse as ever,
the EOG and Messe Friedrichshafen will be bringing together industry
representatives at the OutDoor Conferences.
There is an extensive programme of events, including a keynote address by microadventure expert Alastair Humphreys, and large numbers of influencers at the OutDoor Blogger Base, organised together with the Outdoor Blogger Network.
The OutDoor Trainee Day (20 June) has expert workshops and a trade show tour for all German-speaking trainees from the outdoor trade.