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continue to prove very popular. They also represent an important source of revenue
for other sectors. Fashion brands, workwear providers and discount stores are
increasingly focusing on outdoor themes. The industry would do well to remember
what makes it strong – its innovation power and its distinctive origins and
inspiration in the natural world. On Sunday, 18 June 2017, the OutDoor show
opens its doors to trade visitors for four days. A tour of the exhibition halls
makes it very clear that combining innovation and nature is good for the
future, as well as for business.
The young apparel brand was founded just three
years ago in Berlin, and yet their story sounds typically outdoor. They
identified a niche, started small and poured a whole load of enthusiasm and
maximum functionality into a new and innovative product. Many of today’s big
outdoor players started in a similar way. Arys offers an authentic urban look
and calls its active apparel “Fusionwear”. “Fusionwear integrates outdoor
functionality with cutting-edge urban casual style and minimalism,” says CEO
Frederik Sturm. What really lies behind it? How is urban outdoor more than
reduced functionality and toned-down colourways? Arys will be exhibiting the
answers at Lake Constance.
The popular saying reminds what is important, even in times of plenty:
fulfilling our basic needs. When you are out in the wilderness, food and drink
become even more essential. After five days, even dehydrated food can taste
like a five-course gourmet dinner and fresh, cold water is wonderfully
refreshing. As everyone, who has been on a tough expedition, trek or trip
knows, food can make or break the day. Primus has decided to combine it’s love
for outdoor activities with tasty food – to make more days perfect. Its
CampFire range is designed for outdoor cooking to do more than just meet our
basic needs, it intends to make outdoor cooking an event in itself.
In the nineteenth century,
jackets were all about protection. In the twentieth century, jackets were all
about protection and climate comfort. And in the twenty-first century?
Twenty-first century jackets should make 100% sustainability a fundamental
characteristic. Sympatex organised a design hackathon on this issue. Their
goal: to develop and produce “The jacket of the future made in closed loop apparel
recycling with no negative environmental impact.” The Jacket 4.0. “Closing the
loop” demonstrates that it is possible to be highly functional, durable and
modern. The jacket is made from a 100% recycled laminate, is 100% recyclable
Mountain boots and trekking footwear are made of
leather. Why? Because they always have been. This argument is outdated. The
same applies to having to break new shoes in over long periods. It’s time for
something new. Dachstein might not have invented knitted footwear – the idea
originates in the running shoe sector – but they have made knitted uppers
suitable for outdoor use. The result: a whole new standard in fit and function
(Spürsinn EVO model). So how outdoor is this footwear? How do the shoes
perform? And how are they made? Dachstein will be showing the answers to all
these questions and more.
Ferrino, the Italian outdoor experts, have always been interested in waterproof materials. Shopkeeper Cesare Ferrino started experimenting with waterproof fabrics back in 1870. The resulting legendary waxed fabric was successfully used to make expedition tents for the next 100 years. Ferrino is now giving waterproof backpacks a new lease of life. Waterproof packs used to mean stiff tarpaulin and simple designs (due to the high-frequency welding) that were haptically uninteresting. Ferrino’s waterproof backpacks with OutDry® technology are completely different They look like normal packs, have the same details as normal packs and feel like normal packs – and yet they are 100% waterproof.