Stephanie Beiswenger
Stephanie Beiswenger
Project Coordinator
+49 7541 708-414
+49 7541 708-2414
Kerstin Moßmann
Kerstin Moßmann
Project Coordinator, Exhibitor service
+49 7541 708-416
+49 7541 708-2416
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
+49 7541 708-307
+49 7541 708-331

OutDoor 2016: exhibitor statements


Mark Held, Managing Director of the European Outdoor Group (EOG):

"Once again, OutDoor has proved to be an excellent showcase of the latest developments in our sector. Walking around the halls, I was struck by the high quality booths and the great standard of communications material used to promote many new and exciting products. All of this demonstrated to me that our industry has truly come of age. Our collective challenge is to sustain the momentum we have created and secure long term prosperity for the whole market by encouraging new consumers to participate in outdoor activities. The exhibitors, various events and networking at Messe Friedrichshafen have provided one of the platforms that we can use to achieve that.”

John Jansen, Head of Keen EMEA and EOG President:

"We’re really pleased with how things have gone. There were loads of great discussions, high visitor numbers to our booth and all our leading retailers attended. The feedback on our new collection was really positive and it was great to see some 400 of our retail partners at our traditional KEENfest barbecue, despite the bad weather. All in all, it was a very successful show - we’d like to thank the OutDoor’s organisers for making it possible.”

Oliver Robens, Sales Director Europe Craghoppers:

"We had a really successful Outdoor 2016 with a much larger number of visitors at our stand. We signed a lot of new contracts and have made lots of new customers too. In addition, we were really pleased with the high volume of sales with existing customers. Travelling is becoming more and more popular and is now seen as more important. The connection between lifestyle and functionality is decisive here.”

Andreas Schechinger, Managing Director Tatonka:

"The show is really important. For us it’s our main trade fair and should be continued in future. Due to the large number of in-house exhibitions that take place before it, the focus has shifted from the OutDoor somewhat. We feel that it’s important that the OutDoor is seen as the common marketplace for the industry, here in Friedrichshafen, for the coming years and that all the new innovations for the coming season should be presented here first. This will attract retailers and strengthen networks. Bringing the show forward to July makes this is possible.”

Marc Fischer, Senior Director BU terrex adidas group:

"adidas outdoor, now adidas terrex, had an outstanding OutDoor 2016. There was a huge amount of interest from key retailers from nearly all over Europe that confirms our commitment at the show and the consumer-focussed relaunch of our terrex fabric collection. OutDoor 2016 was a central platform that allowed us to successfully present our new Terrex multi-mountain sports positioning to both retail and the media.”

Massimo Poletto, Branch Manager Germany CMP F.lli Campagnolo:

"A successful show. We saw a high number of visitors, especially on the first two days. This included appointments with our big customers. We’re also really pleased with the number of new customers.” 

Maximilian Nortz, Managing Director International Business - Europe, Blackyak:

"This was our first time at the OutDoor and we were really pleased with the number of visitors to our stand. Right from the start of day one, we had lots of key customers who were all convinced by our collection and our début on the European market. This has confirmed that we are getting it right - we had really positive results.”

Waltraud Lenhart, Managing Director Leki GmbH:

"We see it as very important to exhibit at the OutDoor. The show is a central meeting point to decide which direction we are marching in and a source of concentrated information. The OutDoor is a really important place to exchange ideas.”

Ond?ej Neuman, Managing Director Direct Alpine:

"The OutDoor is our most important trade show. It’s got a solid, international reputation. All our customers from all over the world come here to meet us. It’s the most important meeting point during the season.”

Wolfgang Jahn, European Sales Manager Sherpa Adventure Gear:

"We’re really happy and are delighted to see all the new customers we now have on board. The OutDoor is just a great show, it’s fun to be here.”

Christoph Centmayer, PR& Communication Manager Bergans Fritid AS:

"We were delighted with the high visitor frequency, especially during the first two days of the show. This year we created more room for discussions on our stand - and it was full the whole time. We had media appointments all day, every day and orders were very good.”

Franco Fogliato, SVP General Manager EMEA Columbia Sportswear International S.à.r.l.:

"The Outdoor Show has proven to be a great platform for Columbia in strengthening the momentum around the brand by bringing to market new innovations, products and collections. Moving forward we wish the Outdoor show to continue relentless improvement in attracting more international retailers and media to maintain its leading position. We also hope the trade show concept and timing will be developed continuously to keep up with fast-changing business environment and to inspire the outdoor market for sustainable, consumer-engaging growth also in the future. As the highlights for this year’s show, we introduced the revolutionary PFC-free OutDry Extreme ECO high-performance shell jackets and the completely new head-to-toe Columbia-Montrail trail-running collection, they both received fantastic feedback from the retailers and media representatives.”

Maurice Gowen, Marketing Executive Cascade Designs:

"In essence a very successful show. Great excitement around our new products, especially Trail King and Camp Therm-a-Rest. Outdoor is going to grow for Cascade Designs. We look forward to OutDoor 2017.”

Dee Caldwell, Sales Manager (Europe), O’Neill Wetsuits Ltd.:
"Right from the first day I had a good vibe. Especially being outdoors. We had a lot of feedback from customers saying they like being outdoors. Would we come again? If we work together to improve - of course. We are keen to see the water sports area expand here.”

Georg Haas, CEO Outdoor Blogger Network (OBN):

"The Outdoor Blogger Network (OBN) and Messe Friedrichshafen have opened a new, trendsetting chapter for working with bloggers and digital influencers. There were 137 bloggers at the show who took part in the tours, talks, discussions and events and blogged via the hashtags #OutDoorFN, #ItsGreatOutThere, #OBNblogger. See you next year.”
Christopher Fuhrhop, Founder & CEO Restube GmbH:

"OutDoor is a global show. We made new international contacts and were able to introduce our idea of having more freedom in the water to the whole world. The quality of discussions we had was really very high. Visitors might have been surprised at the water sports offer, but this meant that there was even greater interest. OutDoor has massive potential for us. As a young company, it’s very important for us to be here.”

Robert Carroll, International Sales Sunday Afternoons:
"We are delighted to be at the OutDoor. As a headwear specialist, this is the first time that we have come to Europe with our full collection to meet our international and European contacts.”

Dennis Randall, Global Head of Marketing Mountain Hardwear:

"Despite the tough retail climate and the economic challenges facing many of the regions in Europe, there was a lot of positive energy at the fair this week. Retailers seemed to be taking the challenges head on by adopting greater focus and innovative new strategies to improve their bottom line while weaving in support of companies focused on the protection of the great outdoors that we all love to play in. It's easy to forget, but that love is glue that binds all of the companies showing this week. The clear and genuine spirit of collaboration was inspiring to witness. To me, this week was a clear reminder of how lucky we all are to be in an industry with passion at the core.”