Stephanie Beiswenger
Stephanie Beiswenger
Project Coordinator
+49 7541 708-414
+49 7541 708-2414
Kerstin Moßmann
Kerstin Moßmann
Project Coordinator, Exhibitor service
+49 7541 708-416
+49 7541 708-2416
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
+49 7541 708-307
+49 7541 708-331

Summer in the outdoor city: international outdoor industry sets solid, new trends in Friedrichshafen

Final Report

24th OutDoor ends with 21 412 trade visitors - New dates and new themes prove popular - 1,019 media representatives strengthen networking platform

Friedrichshafen - More exhibitors, more themes, and more than 21,000 trade visitors from 90 countries again. The outdoor trend continues. "The Outdoor is an important marketplace and compass for the global outdoor industry, the 24th edition of the show confirmed its role as Europe’s leading trade show, with plentiful sunshine and a unique atmosphere,” concluded Klaus Wellmann, CEO Messe Friedrichshafen, at the end of the four-day industry showcase on Wednesday. The new show dates in June - one month earlier - met with widespread approval and provide an optimal basis for the coming business year.

The show’s partner, the European Outdoor Group (EOG) industry association, also drew a positive conclusion. General Secretary, Mark Held said, "Once again, OutDoor was a very good show and delivered a lot of great content for our industry. The earlier date has proved to be a successful move, with a healthy number of visitors through the doors. OutDoor was very well organised and run by our excellent partner Messe Friedrichshafen, and we really liked the creative addition of new events and attractions during the show, which are adding to the value of a trade fair in a fast-changing world. Exhibitors and visitors also benefited from some modernisations to the Messe made since the last show, such as the optimized air cooling system, and these proved to be very welcome.”

At the end of the show, Stefan Reisinger, Head of OutDoor, commented with satisfaction, "The earlier dates and schedule days have made the OutDoor show even more relevant. The opening day on Sunday started somewhat slower as it coincided with Germany’s Pentecost/ Whitsun holidays and the long bank-holiday weekend. However, the new schedule was vindicated with visitor attendance distributed differently over the days compared to previous years. The following days saw stronger attendance. This demonstrates the importance of the outdoor summit at Lake Constance. We are looking forward to the 25th anniversary edition of the show next year, which also benefits from more favourable calendar dates.” This year’s OutDoor saw 965 exhibitors and 21 412 trade visitors (2016: 21,507) from 90 countries.

In Friedrichshafen, the international outdoor industry demonstrated its innovation power across all product sectors, creating ideal conditions for further business decisions. "The energy from it all - the organizers and also the visitors - has been higher than normal. That is really positive. We have had lots of interesting meetings, comparable to the years before. OutDoor is valid for us. I think the timing is a lot better. Also timing-wise, for purchasing, it’s an improvement, even though we don’t do a lot of orders here. It’s important to get people inspired and thinking about the new gear. OutDoor 2017 was energizing and very positive,” said a satisfied Andreas Holm, Sales Director Thule Group. Andreas Schechinger, Tatonka commented, "For Tatonka, the OutDoor show continues to be the most important event in our calendar. It’s where we present our brand and products to retailers and media. We welcome the widely-debated earlier dates. Bringing the show forward has turned it back into a common kick off for the ordering process. We’re aware that not everyone sees it like this, however, change never leaves everyone happy.”

Both core topics and industry-related segments were very well received by visitors and offered a clear guide to future trends. With our four new OutDoor Plus areas: Lifestyle Collection, HangOut, Water Sports and Running, we were able to deliver a more comprehensive overview of the market and reach new target groups,” explained Dirk Heidrich, OutDoor Show Director, Messe Friedrichshafen. Runner’s World editor-in-chief, Urs Weber, concurred, "By including running as a new core theme, OutDoor has demonstrated its good instincts for choosing the right trail. The way it was presented at the show, the wide-ranging offer from exhibitors and the positive response from trade visitors demonstrate just how much dynamism there is in the running industry. The freshly-launched Run&Trail Summit had over 100 visitors, including some of the most important running retailers in the sector - a great result for the show.”

In addition, the large number of highlights in this year’s programme: widely-respective innovative designs honoured by the OutDoor Industry Award, well-attended OutDoor Conferences with top international speakers, training events such as the trainee tours and walk&meet tours for bloggers, the Lake Constance microadventure experience provided a wide range of opportunities for visitors to acquaint themselves with upcoming industry trends.
On the media front, Europe’s pre-eminent trade show at Lake Constance also reached a wide audience. 1,019 accredited media representatives from 30 countries, including more than 160 bloggers, reported from Friedrichshafen on all channels.

Next year, the 25th anniversary edition of the show will take place from 17 to 20 June 2018. For more information visit: www.outdoor-show.com.