Stephanie Beiswenger
Stephanie Beiswenger
Project Coordinator
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Kerstin Moßmann
Kerstin Moßmann
Project Coordinator, Exhibitor service
+49 7541 708-416
+49 7541 708-2416
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
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+49 7541 708-2404
+49 7541 708-307
+49 7541 708-331

OutDoor 2017: exhibitor statements

Mark Held, General Secretary European Outdoor Group (EOG):
"Once again, OutDoor was a very good show and delivered a lot of great content for our industry. The earlier date has proved to be a successful move, with a healthy number of visitors through the doors. OutDoor was very well organised and run by our excellent partner Messe Friedrichshafen, and we really liked the creative addition of new events and attractions during the show, which are adding to the value of a trade fair in a fast changing world. Exhibitors and visitors also benefited from some modernisations to the messe which have been made since the last show, such as the optimized air cooling system and those proved to be very welcome.”

Antje von Dewitz, CEO, Vaude:
"We’re very happy with this year’s show. And the earlier dates suited us - we had a positive response from our retailers about this too. We were also really happy with footfall at our booth, apart from the Sunday, where we felt the bank holiday and regional holidays made a noticeable difference. The OutDoor certainly lived up to its name as the trade show for innovations. The fine weather also boosted the great, outdoor atmosphere.”

Andreas Holm, Sales Director Thule Group:
"The energy from it all - the organizers and also the visitors - has been higher than normal. That is really positive. We have had lots of interesting meetings, comparable to the years before. OutDoor is valid for us. I think the timing is a lot better. Also timing-wise, for purchasing, it’s an improvement, even though we don’t do a lot of orders here. It’s important to get people inspired and thinking about the new gear. OutDoor 2017 was energizing and very positive.”

Rene Skytte, Vice President adidas Outdoor:
"The OutDoor is always a great platform to connect with new and existing partners. I very much value this format in order to present our new products and concepts and to work together with other brands."

Andreas Schechinger, CEO Tatonka:
"For Tatonka, the OutDoor show continues to be the most important event in our calendar. It’s where we present our brand and products to retailers and media. We welcome the widely-debated earlier dates. Bringing the show forward has turned it back into a common kick off for the ordering process. We’re aware that not everyone sees it like this, however, change never leaves everyone happy. We had good footfall on the first two days. The calendar was full for day three. As usual, the final day was much quieter. The response from retailers about the changed dates was differentiated geographically between customers from Germany, Austria and Switzerland and customers from the rest of Europe and International. The latter group seemed to have more of a problem with the earlier dates. However, better organised and more progressive retailers from Germany, Austria and Switzerland DACH-Region were mainly positive about the change. Tatonka is happy with the new situation and we hope that now the new dates are confirmed for the future, the focus will return to more pressing issues, such as the slow development of digital competences in the industry.”

Carolyn Budding, Director Terra Nova Equipment:
"We have launched several new products at the exhibition and have had a very positive reaction to them from existing and new customers. OutDoor is always the place to do business with our existing customers and an opportunity to meet new customers from Europe and further afield. This year has been no exception and we expect to expand our international business as a result of exhibiting at OutDoor."

Anna Ferrino, CEO Ferrino:
"The show is a really good platform for us. We presented a number of new product innovations, in particular with our rucksacks and tents. They went down well with retailers and journalists. We feel confident that we have positioned our brand correctly. Especially as we received a very positive reaction from our German buyers and our international distribution partners.”

Tsedo Sherpa-Ednalino, Chief Operating Officer Sherpa Adventure Gear:
"Europe is our most important market. In particular, Germany. For us, OutDoor 2017 was a big success. Our unique history and authentic Nepal-inspired products really strike a chord with retail partners and consumers alike. The show significantly exceeded our expectations. We had very intensive strategic discussions with important decision makers. This will have a tangible qualitative impact on our future growth.”
Adrian Davison, Brand Director Europe Gregory Mountain Products:
"OutDoor is the perfect platform for us to present our new, innovative products to a wide audience. In addition, we really value the opportunity to exchange ideas and opinions with retailers, journalists, athletes and influencers. Of course, the real highlight for us was receiving an OutDoor Industry Gold Award for our new Baltoro 65. Winning the only Gold Award in the backpack category makes us really proud. And the big demand for our new Optic and Octal lightweight packs show that we are developing in the right direction.”

Urs Weber, Chefredakteur Runner’s World:
"By including running as a new core theme, OutDoor has demonstrated its good instincts for choosing the right trail. The way it was presented at the show, the wide-ranging offer from exhibitors and the positive response from trade visitors demonstrate just how much dynamism there is in the running industry. The freshly-launched Run&Trail Summit had over 100 visitors, including some of the most important running retailers in the sector - a great result for the show.”

Thorsten Dürr, Sales Representative ON AG:
"This was our first show and it was a big success. We have achieved our goal of making our brand greater recognition in the outdoor sector. We received lots of praise for our booth, had lots of interested visitors from all over the world - including retailers coming across us for the first time. We now already have lots of appointments in shops. It was a great show!”

Lothar Baisch, Managing Director, Distribution & Marketing Maier Sports:
"At OutDoor 2017, we focused in particular on comfort and hiking. More and more people are going hiking - and young people in particular are discovering the sport. Hiking apparel is becoming more modern and more versatile. Expectations for comfort and fit are growing. The visitors to our stand were mainly from Germany, Austria and Switzerland and Benelux, we also had customers from the UK showing increased interest in Maier Sports.”

Matthias Leurs, Sales Director AGS Bergans of Norway:
"We welcome the new OutDoor dates. Our retailers use the show to get an advance overview of future market trends and concepts.”
Markus Bötsch, CSO Jack Wolfskin:
"This year, general attendance was noticeably down. On the positive side, this made everything much more relaxing. We had the same amount of good discussions as usual. Overall, the show was qualitatively a very good event for us. The whole discussion about whether the earlier dates led to the perceived reduced attendance is, in my opinion, pretty futile. I don’t think this is the reason - I believe that the new, earlier date is correct, and important. Texapore Ecosphere is our genuinely outstanding fabric innovation that sets a new benchmark in the development of sustainable outdoor apparel, which we also won the Outdoor Industry Award sustainability category for. Thanks to it, we enjoyed high popularity at the show. Winning the Outdoor Markt Trophy for "Outdoor brand of the year” is also an important further confirmation of our work."

Herbert Horelt, CEO Devold of Norway GmbH:
"Our impression is that the number of customers was lower and arranging appointments was harder. The clash with the holidays in South Germany was maybe unfortunate. On the other hand, it always takes a while for changes to be accepted. Generally speaking, despite fewer customer contacts, we’re more than happy with the results. Our products were well received. We can say that this was an extremely effective show."

Wolfgang Jahn, Sales Manager Europe Royal Robbins:
"We’re very happy with the way OutDoor 2017 has gone. We were able to book lots of appointments with our retailers in advance. This meant that we met all our most important customers here in Friedrichshafen. Travel wear - functional, technical, yet urban - is really on-trend. With our fully PFC-free treatments and new anti-insect range, we’ve scored additional points with customers. We go into the new order round feeling very optimistic and are happy that the early OutDoor dates have created a good platform for this."

Steffen Sator, Owner Faltboot.de/Out-Trade GmbH:
"For water sports, it’s crucial to show presence, and to be recognised as part of the outdoor sector. This is why it was important to build a dedicated Water Sports area. Personally, I thought the positioning of this area was really good. If the constellation and Water Sports area remain the same, then I’m definitely back next year.”

Maximilian Nortz, Managing Director International Business - Europe, Blackyak:
"For Blackyak, the outdoor was a success. In particular, Monday and Tuesday saw our most important retailers at our stand. We were really pleased with the demand and the fact that we saw so many decision makers in two days. Sunday was definitely quieter due to the Whitsun/ Pentecost holidays. Attendance could have been higher overall."

Moritz Kuhn, Country Manager Germany & Austria Haglöfs:
"We’re really content with how the fair has gone. We don’t see the new date as a big issue. We were able to present our new collection to lots of new customers, even if the Sunday was slower, due to the calendar.”

Frederik Sturm, Founder and CEO Arys GmbH:
"OutDoor 2017 went well for us. I see our attending as really important. It gave us the chance to get direct feedback from the outdoor community on our products and designs. It was also interesting to meet visitors who were coming across "functional urban apparel” for the first time. We got a lot of interest from bloggers, as well as buyers from big chains, who were impressed by what they saw as our very exceptional collection. It was said that our products really set themselves apart from conventional outdoor clothing. Appearing here and at OutDoor 2016 has significantly boosted and strengthened awareness of our brand. We are now firmly fixed in purchasers’ minds and when we become really on-trend, they will able to come directly to us. In the long term, we intend to expand our presence at the OutDoor show."

Georg Haas, CEO Outdoor Blogger Network:
"We’re really overwhelmed by the increase in demand. Both from digital influencers and on the industry side. The diverse programme, top experts and fresh approach meant that the major on-trend theme - outdoor blogosphere - continues to expand at Lake Constance over the whole exhibition grounds, and at the OutDoor Blogger Base in particular."

Dirk Lösel, Marketing Manager Herbertz:
"As a hardwear wholesaler, we were critical of the earlier OutDoor date. With the exception of key accounts, the number of German retailers was much lower. At least the extraordinary situation with this year’s bank holiday weekend won’t affect us in 2018. The question will be though, whether hardwear at the show will now fall behind pre-orders for apparel and footwear from the show. We were really delighted though, with the positive reaction from retailers to our core brands, such as Opinel, Swiza and Stanley."

Hiro Muramatsu, Manager International Sales Division Montbell:
"Great to be present at the show. The "Light & Fast" trend continues and we had many visitors interested in our ultra light weight products.”

Stephan Hagenbusch, Vice-President International Sales, Black Diamond Equipment:
"Despite the apparently lower visitor numbers for OutDoor 2017, we were pleased with attendance at the Black Diamond booth. The mood among retailers was improved compared to last year and our customers reacted very positively to the Black Diamond brand, our marketing stories and our collection. This applied in particular to our new climbing shoes and our trekking pole line. So, all in all, we head into S18 sales season feeling very optimistic.”

Andreas Marmsoler, Global PR W. L. Gore & Associates:
"We noticed that there were fewer people in the halls. This meant we had more time for discussions at our stand - and they were more intensive as a result. The OutDoor continues to be an important show, where we bring our innovations to a wide trade audience.”