David Udberg, president of European Outdoor Group (EOG)
“It was predicted that the OutDoor Fair was going to be busy and we are delighted to say that the first two days have substantiated this. There is a vitality and character to the fair that is unique and we combine all the elements that make the outdoor sector such a vibrant and exciting place to be involved with. This wouldn’t be possible without the setting, the attitude and the approach that we find in both Friedrichshafen as a town and the organising OutDoor team.”
Mark Held, secretary general of European Outdoor Group
“The clouds cleared, the sun came out and everyone was in a positive mood as the outdoor industry makes the most of their gathering on Lake Constance. It was encouraging to see that so many people and companies were represented at the early morning events, eager to learn, share and celebrate our incredible industry. Sustainability continues to be a strong theme of the industry and we would encourage all companies to become involved in the work being undertaken worldwide by the Sustainability Working Group in Europe and the Eco Working Group in the US.”
Markus Bötsch, managing director sales for Jack Wolfskin
“We are very pleased with the positive mood of the customers and have met some very optimistic and energetic dealers. We consider the OutDoor a good platform to meet and exchange views with our international partners.”
Ernst Schweble, managing director, Mammut Germany
“Once again, it was a very, very good show. Everyone’s mood was very positive and they are not letting the somewhat weak sales of the past few months get to them. We are pleased about the many awards and that we are recognised as an innovative brand on the market. Everyone is going into 2012 very confident and we at Mammut agree.”
Jamie Curleigh, president & CEO, Keen
“At Keen the quality of our contacts has been fantastic. Our goal is to create enthusiasm and drive so that we can set expectations for the future. Furthermore, we try to work in some play time to balance out all the hard work. The OutDoor is the perfect setting for all of this.”
Rolf Reinschmidt, senior vice president global outdoor adidas
“The OutDoor is the ideal platform for us to present our athletic collection and to better establish ourselves in the industry. We were especially pleased about the visit of our Chairman of the Board, Herbert Hainer. He was amazed with the dynamism and the mood of the show here in Friedrichshafen.”
Andreas Schechinger, managing director, Tatonka
“This was the best OutDoor we have ever experienced. We are amazed with the terrific mood and the great dealers who visited our stand. Keep up the good work!”
Jürgen Schenk, sales and marketing manager Central Europe, Suunto
“The traffic at our stand was just super and we were very pleased with high quality discussions. With our new orientation towards ‘athletic outdoor’, the OutDoor is the optimal opportunity to meet our target group.”
Steffen Meiler, brand communication manager, Toray International Europe
“The show proved its relevance as a platform for the outdoor industry. We had very positive customer resonance. In particular, the OutDoor INDUSTRY AWARD contributed to Toray’s innovative position. We are looking forward to 2012.”
Antti Kärävä, director of marketing and communications, Columbia Sportswear
“The OutDoor Show has been a very successful launch event for the new Columbia Innovations. We've been extremely busy demonstrating our new solutions - Omni-Wick Evap and Omni-Freeze Ice - to keep outdoor people dry and cool. The feedback from both customers and media has been very encouraging. A great show with positive spirit and high business relevance! See you in 2012."
Jürgen Kurapkat, public relations W.L. Gore and Associates
“For us, the OutDoor is a wonderful meeting place for the industry – something that is recognised worldwide. Everyone who is anyone in the industry is here. That is a clear sign of an important and growing market. We have been gladly coming to Friedrichshafen for the last fifteen years. The exhibition grounds are now very well-rounded and we are pleased that new life has been breathed into the trailrunning course this year. Sport and fitness concerns are becoming increasingly important and the theme of ‘light and fast’ is apparent in many ways in the selection of products.”
Max Hofbauer, managing director, Icebreaker Germany, Sweden and Norway
“Simply put, the mood at the OutDoor is always good and relaxed. Our customers only have good things to report here. When you also have a collection that enables you to do good business, then it is a lot of fun.”
