What started in 1994 as a small niche segment for nature sports enthusiasts and specialist suppliers has in the meantime become a global mega-trend. The whole theme “Outdoor“ has in the past 20 years made lasting changes in the specialist retail trade, and even more so in the sports industry. The growth driver and indicator was and still is the OutDoor in Friedrichshafen; the leading trade fair is the global summit meeting for the entire outdoor industry. Anything that arouses the interest of the trade public here has the best chances of flourishing and surviving on the worldwide outdoor market.
The OutDoor’s success is a singular mix of hard facts and unique emotions. The outdoor community’s spirit is fundamentally positive. And the ﬁ gures demonstrate that growth is possible in many areas despite the generally uncertain economic situation.
The 23rd OutDoor impressed with 960 exhibitors from 40 countries, 21,507 trade visitors from 92 countries and 1,031 journalists from 31 countries. Signiﬁ cant growth came from beyond Europe. And outdoor water sports have returned. So it’s no wonder that, at the end of the last trade fair, 90% of the visitors were sure that they’d also be attending the OutDoor in 2017.