OutDoor 2017 Trends
The total turnover of the european outdoor industry amounted to almost 5.5 billion euros in 2016. The industry is booming. An important fact is, that the products speak to a broader target group. Outdoor is no longer only about hard endurance sports with optimal clothing, but also about relaxation and socializing outdoors. The 24th Outdoor Fair in Friedrichshafen (18 - 21 June 2017) impressively demonstrates this with a record number of 965 suppliers - just like this trend contribution.