Kathrin Ruf
Kathrin Ruf
Project Coordinator
+49 7541 708-416
+49 7541 708-2416
Stephanie Beiswenger
Stephanie Beiswenger
Project Coordinator
+49 7541 708-410
+49 7541 708-2410
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
+49 7541 708-307
+49 7541 708-331

OutDoor Blogger Base supported by OBN

Influencer, opinion makers and trend-setters

You just can’t imagine the Outdoor Market any more without the bloggers. Therefore, the OutDoor Blogger Base in Foyer East, which has emerged from the cooperation of the Outdoor Blogger Network (OBN) and Messe Friedrichshafen, offers international bloggers from the outdoor and travel industry a valuable platform. Here they can exchange information and experience with exhibitor representatives and trade visitors, trace new trends and share these live in their blog with their social media community.

Hot or not? The Social Media Wall provides an overview of all the blog contributions and posts which have been published in the social media with #OutDoorFN.

The core of the Blogger Base and working space for the accredited bloggers is situated in the Foyer East, where the OutDoor INDUSTRY AWARD prize-winners are also exhibited. Here the digital influencers have the space and freedom to draw up their reports on the show with free WiFi, and exchange information and experience with like-minded people over a cup of coffee. It’s a meeting place for old acquaintances or for making new contacts, after all it’s wise to look after and extend your network also offline. Another opportunity for this is the Messe walkabout “OutDoor walk&meet supported by OBN”, which includes visits to selected exhibitors’ stands so that it’s easy to get to talk directly to the manufacturers, learn about what’s new and exchange the one or other visiting card.

Another additional offer, especially for bloggers, is the “OutDoor talks supported by OBN”. In tailor-made presentations and workshops top-notch experts from the outdoor industry, tourism and the bloggers themselves can have their say. Here the focus is on interesting topics, such as the proper way of dealing with manufacturers and experienced bloggers and give an insight into video-blogging. The talks and the many other programme items take place on the presentation platform in the Foyer East. These speakers are already confirmed:

  • Alastair Humphreys
  • Pata Degermann
  • Inna-Pirjetta Lahti
  • Melvin Boecher

Timetable OutDoor Blogger Base

Wednesday: 3 p.m., Foyer East, Trend Stage
Thursday: 10 a.m., Foyer East, Trend Stage
Friday: 3 p.m., Foyer East, Trend Stage
Saturday: 10 a.m., Foyer East, Trend Stage

Panel discussion
Thursday: 12:30 p.m., Foyer East, Trend Stage

The Outdoors online - How do digital influencers shape the outdoor business?

OutDoor Conferences with Geertje Marquardt

Thursday: 4 p.m., Room Berlin 

Blogger Cooperations: opportunities and perspectives

OBN walk & meet
Wednesday: 1 p.m. (Meeting point and intro: OutDoor Blogger Base)
Friday: 10 a.m. (Meeting point and intro: OutDoor Blogger Base)

Blogger breakfast

Saturday: 8 a.m., OutDoor Blogger Base