OutDoor

Contact

Kathrin Ruf
Kathrin Ruf
Project Coordinator
+49 7541 708-416
+49 7541 708-2416
Stephanie Beiswenger
Stephanie Beiswenger
Project Coordinator
+49 7541 708-410
+49 7541 708-2410
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
Communication
Communication
+49 7541 708-307
+49 7541 708-331

OutDoor Blogger Base

Influencer, opinion makers and trend-setters

You just can’t imagine the Outdoor Market any more without the bloggers. Therefore, the OutDoor BLOGGER BASE supported by OBN offers international bloggers from the outdoor and travel industry a valuable platform. Here they can exchange information and experience with exhibitor representatives and trade visitors, trace new trends and share these live in their blog with their social media community.

Hot or not? The Social Media Wall provides an overview of all the blog contributions and posts which have been published in the social media with #OutDoorFN.

The core of the OutDoor BLOGGER BASE and working space for the accredited bloggers is situated in the Foyer East. Here the digital influencers have the space and freedom to draw up their reports on the show with free WiFi, and exchange information and experience with like-minded people over a cup of coffee. It’s a meeting place for old acquaintances or for making new contacts with Blogger and industry, after all it’s wise to look after and extend your network also offline.


Another opportunity for this is the Messe walkabout OutDoor walk&meet supported by OBN, which includes visits to selected exhibitors’ stands so that it’s easy to get to talk directly to the manufacturers, learn about what’s new and exchange the one or other visiting card.


Another additional offer are the OutDoor talks supported by OBN. In tailor-made presentations and workshops top-notch experts from the outdoor industry, tourism and the bloggers themselves can have their say. Here the focus is on interesting topics, such as the proper way of dealing with manufacturers and experienced bloggers and give an insight into their work.

Su 18
09:00 - 10:00
Foyer East
 
Networking on OutDoor BLOGGER BASE/Breakfast
13:30 - 14:30
OutDoor Stage | Foyer East
 
OutDoor Talks: The Call of the Wild
In English
Speaker: Alestair Humphreys
Company: Keynote Speech OutDoor Blogger Base
More information
 
Bloggers Workshop
Erika Spengler/Ulligunde – Influencer professionalization 101
16:00 - 17:30
Foyer East
 
OutDoor Walk & Meet supported by OBN (bloggers only)
Our bloggers’ tour of the show, exclusively for bloggers.
Mo 19
10:00 - 11:00
OutDoor Stage | Foyer East
 
OutDoor Talks: The power of influencer networks and co-operation in innovative marketing
In English
Speaker: Inna-Pirjetta Lahti
Company: OutDoor Blogger Base
More information
13:30 - 14:30
OutDoor Stage | Foyer East
 
OutDoor Talks: How to reach your audiences through engaging stories? From the top of the mountains in Antarctica to the treasures of the seas and jungles.
In English
Speaker: Pata Degerman
Company: OutDoor Blogger Base
More information
 
Bloggers Workshop
PeakPoint/Ralf Mardeis – Performance Management: Hybrid remuneration models – the smarter way to earn money as a blogger
16:00 - 17:30
Foyer East
 
OutDoor Walk & Meet supported by OBN (bloggers only)
Our bloggers’ tour of the show, exclusively for bloggers.
Tu 20
09:00 - 10:00
Foyer East
 
Networking on OutDoor BLOGGER BASE/Breakfast
10:00 - 11:00
OutDoor Stage | Foyer East
 
OutDoor Talks: Understanding the Value of Influencers and Digital Media
In English
Speaker: Melvin Boecher
Company: OutDoor Blogger Base
More information
13:30 - 14:30
Foyer East
 
Panel discussion (open for bloggers & industry)
Where is the influence? Lessons learnt from influencers, brands & destinations (Sophie Radcliffe, Bonnie Klingler, Melvin Boecher more tba.)
13:30 - 14:30
OutDoor Stage
 
Where is the influence? Lessons learnt from influencers, brand & destinations.
In English
Speaker: Sophie Radcliffe, Benita Klingler, Melvin Boecher
Company: Panel Discussion - OutDoor Blogger Base
More information
 
Bloggers Workshop
Outdoor Blogger Network – From Product to Story
16:00 - 17:30
Foyer East
 
OutDoor Walk & Meet supported by OBN (nur für Blogger)
Our bloggers’ tour of the show, exclusively for bloggers.
We 21
10:00 - 11:00
Foyer East
 
Bloggers Workshop
European Outdoor Group – #It'sGreatOutThere Case Study (OutDoor Stage)


Date: 24/05/2017

Subject to change.


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