Panel discussion: Where is the influence? Lessons learnt from influencers, brand & destinations.
||13:30 - 14:30
|Speaker||Sophie Radcliffe, Benita Klingler, Melvin Boecher|
Sophie Radcliffe’s mission is to champion ordinary people achieving extraordinary things. An endurance athlete, brand ambassador, entrepreneur, blogger and speaker, she actively communicates the message that anyone can achieve their extraordinary.
Leaving behind a successful career in the city wasn’t easy, but has gone some way to satisfying Sophie’s insatiable desire to live a life of adventure, to challenge herself and inspire others.
A keen advocate of encouraging people to live courageous, passionate and fulfilled lives, Sophie is making waves. By sharing her journey on her award-winning blog, ‘Challenge Sophie,’ she creates a positive change in other people’s lives by shifting the way they think. ‘One Life, Live It’ Sophie’s philosophy inspires everything she does.
Bettina Klingler is working as a PR manager. Her main concerns are blogger relations and influencer marketing in the field of the outdoor world. Parallel to her master studies in sports and event management (with a thesis about the transition of communication and PR in the outdoor sector) she successfully completed a traineeship at Kern Gottbrath Kommunikation, where she was responsible for product and business PR.
In addition, Bettina Klingler is a corporate blogger for Sporthaus Schuster.
Melvin, the founder and CEO of Travel Dudes and COO of iambassador, is one of the top travel influencers online. On Twitter, there are over 260,000 followers and he gets on over 8,500 Twitter lists recommended. That's top 3 in travel! The facebook page got as well over 125,000 fans with a huge organic engagement on their posts.
Travel Dudes is an industry leader within the field of travel influencer marketing. In partnership with clients the company creates cost-effective, inspirational and engaging travel content for digital and social platforms, reaching an audience of over four million travelers each month.
Subject to change.