OutDoor

Contact

Stephanie Beiswenger
Stephanie Beiswenger
Project Coordinator, Exhibitor service
+49 7541 708-410
+49 7541 708-2410
Kerstin Moßmann
Kerstin Moßmann
Project Coordinator, Exhibitor service
+49 7541 708-416
+49 7541 708-2416
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
Communication
Communication
+49 7541 708-307
+49 7541 708-331

Maintaining local culture when expanding globally

Day Sunday, 18/06/2017
Time 10:00 - 11:00
Venue Hall A6 - LIFESTYLE COLLECTION BAR

In English

How does your brand account for and preserve both the native culture where it originates, as well as the one it is entering? Likewise, when a brand is present in several different cultures, how are the different intricacies balanced on a single brand image and mission?

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