OutDoor

Contact

Stephanie Beiswenger
Stephanie Beiswenger
Project Coordinator, Exhibitor service
+49 7541 708-410
+49 7541 708-2410
Kerstin Moßmann
Kerstin Moßmann
Project Coordinator, Exhibitor service
+49 7541 708-416
+49 7541 708-2416
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
Communication
Communication
+49 7541 708-307
+49 7541 708-331

Crowdfunding - Does it still work?

Day Monday, 19/06/2017
Time 10:00 - 11:00
Venue Hall A6 - LIFESTYLE COLLECTION BAR

In English

We’ve seen brands get started and progress with simple crowdfunded projects, as well as ensure demand exists before production takes place, effectively pre-selling product. Sites like Kickstarter have ushered in yet another avenue of sales and product awareness, but they have also led to failed projects, consumer disappointment and brand tarnish. Reaching an audience and getting individuals to buy in at several different levels is an art, however, now that this piece of the DTC model has matured a bit. While crowdfunding is robust in the US, it is less common in Europe. Can it be a tool to access new markets and does it have viability locally?

Back Subject to change.

Top