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Putting specialist trade center-stage and offering it exclusive added value is one of the aims of the Retail First Initiative that was launched as part of the OutDoor 2018. In practical terms that also means: recognizing what is affecting the industry and sharing valuable knowledge. This is exactly what will be on offer at the OutDoor Conferences: Retail which will be taking place free of charge on all four days.
Two trends in particular are having a major impact on the industry right now: current market developments and opportunities, and the digitalization and expansion of e-commerce. Consequently, the talks will be focusing on these topics. What are the current industry trends? What is affecting the industry? What needs do traders have and how can they be satisfied?
Consultants, trade journalists and renowned research institutions such as the Fraunhofer Institute will be providing answers to these and many other trade-specific questions. You can look forward to compelling talks, and you will benefit from valuable insights, solid analyses, and objective recommendations.
All talks will last around 45 minutes and will take place at the Conference Center East. Both visitors and exhibitors are free to attend them. The following summary shows the highlights of the lecture program. A full overview is available in the detailed daily program.