OutDoor

Contact

Stephanie Beiswenger
Stephanie Beiswenger
Project Coordinator, Exhibitor service
+49 7541 708-410
+49 7541 708-2410
Kerstin Moßmann
Kerstin Moßmann
Project Coordinator, Exhibitor service
+49 7541 708-416
+49 7541 708-2416
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
Communication
Communication
+49 7541 708-307
+49 7541 708-331

CONFERENCES: RETAIL FIRST

For the experts by the experts

Conferences: Retail First

Industry insiders inform about current market developments and potential


Putting specialist trade center-stage and offering it exclusive added value is one of the aims of the Retail First Initiative that was launched as part of the OutDoor 2018. In practical terms that also means: recognizing what is affecting the industry and sharing valuable knowledge. This is exactly what will be on offer at the OutDoor Conferences: Retail which will be taking place free of charge on all four days.


Two trends in particular are having a major impact on the industry right now: current market developments and opportunities, and the digitalization and expansion of e-commerce. Consequently, the talks will be focusing on these topics. What are the current industry trends? What is affecting the industry? What needs do traders have and how can they be satisfied?


Consultants, trade journalists and renowned research institutions such as the Fraunhofer Institute will be providing answers to these and many other trade-specific questions. You can look forward to compelling talks, and you will benefit from valuable insights, solid analyses, and objective recommendations.


All talks will last around 45 minutes and will take place at the Conference Center East. Both visitors and exhibitors are free to attend them. The following summary shows the highlights of the lecture program. A full overview is available in the detailed daily program.

Su 17
 
Women, the underestimated target group, recognise fields of activity, multiply your turnover
In English
Speaker: Anna Weiß
Company: Bloomers OutDoors
More information
16:00 - 17:00
Treffpunkt: Übergang Ost // Meeting Point: Passage East Stand/Booth: Outdoor-Profis
 
Information Session and Overview over the current Changes caused through the General Data Protection Regulation (GDPR)
Discuss with Prof. Dr. Anne Riechert (scientific director of Stiftung Datenschutz (Foundation for Data Protection)) the relevant consequences of the GDPR.

Go into it - Meet the speaker again on Monday 09:00h-11:00h, she will be around for further information and discussion.

In German
Speaker: Prof. Dr. Anne Riechert
Company: Outdoor-Profis
More information
Mo 18
09:00 - 11:00
Treffpunkt: Übergang Ost // Meeting Point: Passage East Stand/Booth: Outdoor Profis
 
Go into it! - Current changes caused through the General Data Protection Regulation (GDPR) - What has to be considered!
Meet Prof. Dr. Anne Riechert (scientific director of Stiftung Datenschutz (Foundation for Data Protection)) and discuss with her the relevant consequences of the GDPR.

In German
Speaker: Prof. Dr. Anne Riechert
Company: Outdoor-Profis
More information
10:00 - 11:00
Conference Center East, Room Berlin and Paris
 
Colours & Trends in Outdoor Clothing for Summer 2020
In English
Speaker: Nora Kühner
Company: Nora Kühner fashion design consulting
More information
11:00 - 12:00
Stage | Foyer East
 
How the Outdoor Industry can benefit from the E-Bike Travel Trend
In English
Speaker: Susanne Brüsch
Company: Pedelec Adventures
More information
 
Innovation Strategy – a lean approach to daring change
In English
Speaker: Daniel Probst
Company: Verwegener & Trefflich
More information
 
This is how Outdoor enthusiasts are buying. Study about the buying and information behaviour on the Outdoor market.
In German
Speaker: Nicolas Axtmann & Anja Briehl
Company: Motor Presse Stuttgart
More information
 
Future Scenarios – how might the outdoor industry look in 2030 – and what the hell are we offering then?!
In German
Registration requried.
Speaker: Daniel Probst
Company: Verwegener &Trefflich
More information
 
Online Marketing – Status Quo in the category (German data)
In German
Speaker: Christoph Kraus
Company: benchex GmbH
More information
 
Re-inventing Retail: Omnichannel - Order easily
In German
Speaker: Udo Latino
Company: brodos.net GmbH
More information
15:00 - 16:00
Stage | Foyer East
 
Why retailer training needs to get digital
In German
Speaker: Birger Dreher
Company: Myagi
More information
 
Technical aspects of sustainable product development
In German
Speaker: Dr. André Matthes & Kyrill Leier
Company: TU Chemnitz, Professur Textile Technologien
More information
Tu 19
 
Tailwind through smart E-Commerce. Trends in German OutDoor and E-Commerce with a special focus on multi-channel/marketplace models
in English
Speaker: Erik Meierhoff
Company: Idealo Internet GmbH
More information
 
Omni-channel commerce: Shopping experience without barriers
in German
Speaker: Dirk Nölke
Company: Unic GmbH
More information
 
Vision, retail & outdoor: smart design for smart stores
in German
Speaker: Katharina Axtmann
Company: Dittel Architekten GmbH
More information
 
Hiking 4.0: Digitalisation and reachability strategies in outdoor sports
In German
Speaker: Erik Neumeyer
Company: Deutscher Wanderverband
More information
 
eCommerce in a nutshell. Increasing Your Conversion Rate by 103% in the Outdoor Industry – Odlo.com case study
In English
Speaker: Aleksander Uchto, Chris Podeszwa
Company: Divante
More information
 
BSI Sport Clearing Center - The EDI-Interface for the Sporting Goods Industry
In German
Speaker: Nicole Espey
Company: Bundesverband der Deutschen Sportartikel-Industrie e.V.
More information


Date: 19/06/2018

Subject to change.


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