OutDoor

Contacts

Stephanie Beiswenger
Stephanie Beiswenger
Responsable de projet
+49 7541 708-414
+49 7541 708-2414
Kerstin Moßmann
Kerstin Moßmann
Responsable de projet, service aux exposants
+49 7541 708-416
+49 7541 708-2416
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
Kommunikation
Kommunikation
+49 7541 708-307
+49 7541 708-331

Maintaining local culture when expanding globally

Jour Dimanche, 18/06/2017
Heure 10:00 - 11:00
Lieu Hall A6 - LIFESTYLE COLLECTION BAR

In English

How does your brand account for and preserve both the native culture where it originates, as well as the one it is entering? Likewise, when a brand is present in several different cultures, how are the different intricacies balanced on a single brand image and mission?


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