OutDoor

Contacts

Stephanie Beiswenger
Stephanie Beiswenger
Responsable de projet, service aux exposants
+49 7541 708-410
+49 7541 708-2410
Kerstin Moßmann
Kerstin Moßmann
Responsable de projet, service aux exposants
+49 7541 708-416
+49 7541 708-2416
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
Kommunikation
Kommunikation
+49 7541 708-307
+49 7541 708-331

Experience and Product

Jour Dimanche, 18/06/2017
Time 14:00 - 15:00
Ville Hall A6 - LIFESTYLE COLLECTION BAR

In English

What is the right balance of offering an experience vs a product, and how is that achieved outside of your immediate control or through a retailer?

Consumer research has shown an increasing desire for experiences when compared to material products. How is your brand trying to connect with consumers on an experiential level? How has this changed your view of partnerships, events attended, regions you’re present or budget allocation? How are regional retailers utilized when aiming to provide an experience, and what are their shortcomings? How might your brand communicate the value in providing experiences to a retailer who is ultimately the interface between your product and potentially your next biggest fan?

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