OutDoor

Contacts

Stephanie Beiswenger
Stephanie Beiswenger
Responsable de projet, service aux exposants
+49 7541 708-410
+49 7541 708-2410
Kerstin Moßmann
Kerstin Moßmann
Responsable de projet, service aux exposants
+49 7541 708-416
+49 7541 708-2416
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
Kommunikation
Kommunikation
+49 7541 708-307
+49 7541 708-331

Lifestyle Tech Specs

Jour Mardi, 20/06/2017
Time 10:00 - 11:00
Ville Hall A6 - LIFESTYLE COLLECTION BAR

In English

Not all products are created equal, though at the same time, not all consumers want to climb to the top of mountains.  How, as a retailer, do you sell a brand that doesn’t explicitly focus on the technical merits of its product like many core outdoor brands are used to doing? How might hosting or attending events help demonstrate the value of these products to customers who are used to looking at technical specifications, or to customers who could care less about technical specifications so long as they have a good time?  How might merchandising and in-store display play into the storytelling?

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