Benjamin Brill
Benjamin Brill
Project Coordinator Award
+49 7541 708 382
+49 7541 708-2382
Stephanie Beiswenger
Stephanie Beiswenger
Addetta alla progettazione
+49 7541 708-414
+49 7541 708-2414
Kerstin Moßmann
Kerstin Moßmann
Addetta alla progettazione, assistenza espositori
+49 7541 708-416
+49 7541 708-2416
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
+49 7541 708-307
+49 7541 708-331

Let's cook something up together

give back to outdoor community

Award   WINNER 2017
Category   Concepts & Services
Company   LYOFOOD

Unique menu of highly individual meals. Composed & cooked together with our ambassadors - our friends. What set this menu apart is a fact that each meal will become a shared property. We want our friends to own a fair share of revenue coming from the products we have created together. Like no other business relationship, this one has no expiration date.

Outstanding in the following evaluation criteria

  • Degree of innovation
  • Functionality
  • Added value

Jury Statement

This product deserves an award for its marketing concept alone. The individual meals with favourite recipes from popular outdoor athletes is a creative idea that will connect with customers. The handwritten letter is a nice touch too.