Experience and Product
||14:00 - 15:00
||Hall A6 - LIFESTYLE COLLECTION BAR
What is the right balance of offering an experience vs a product, and how is that achieved outside of your immediate control or through a retailer?
Consumer research has shown an increasing desire for experiences when compared to material products. How is your brand trying to connect with consumers on an experiential level? How has this changed your view of partnerships, events attended, regions you’re present or budget allocation? How are regional retailers utilized when aiming to provide an experience, and what are their shortcomings? How might your brand communicate the value in providing experiences to a retailer who is ultimately the interface between your product and potentially your next biggest fan?