OutDoor

Contatto

Stephanie Beiswenger
Stephanie Beiswenger
Addetta alla progettazione, assistenza espositori
+49 7541 708-410
+49 7541 708-2410
Kerstin Moßmann
Kerstin Moßmann
Addetta alla progettazione, assistenza espositori
+49 7541 708-416
+49 7541 708-2416
Stephan Fischer
Stephan Fischer
Coordinator Visitor Service
+49 7541 708-404
+49 7541 708-2404
Kommunikation
Kommunikation
+49 7541 708-307
+49 7541 708-331

Knowing Your Market

Giorno Martedi, 20/06/2017
Time 14:00 - 15:00
Località Hall A6 - LIFESTYLE COLLECTION BAR

In English

Having a strong grasp of your local outdoor ecosystem is important in not only staying relevant among competitors, but also staying dynamic when it comes to what consumers want and emerging trends. As a traditional outdoor retailer, how do you identify the opportunity to jump into the lifestyle side of the industry? What does that inclusion look like, and how do you maintain your authority in core outdoor activities and technical gear, while also catering to the individual whose very new to it all? How have local festivals, national parks, and local geography or community assets played into the decision to sell lifestyle apparel and equipment alongside technical apparel and equipment?

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