Knowing Your Market
||14:00 - 15:00
||Hall A6 - LIFESTYLE COLLECTION BAR
Having a strong grasp of your local outdoor ecosystem is important in not only staying relevant among competitors, but also staying dynamic when it comes to what consumers want and emerging trends. As a traditional outdoor retailer, how do you identify the opportunity to jump into the lifestyle side of the industry? What does that inclusion look like, and how do you maintain your authority in core outdoor activities and technical gear, while also catering to the individual whose very new to it all? How have local festivals, national parks, and local geography or community assets played into the decision to sell lifestyle apparel and equipment alongside technical apparel and equipment?